Editorial Guidelines

love-show.org is an editorial review platform. These guidelines document transparently how testing works, how ratings are determined, how we handle corrections, and how we manage affiliate fees. We view them as a core commitment to our readers.

Editorial approach

We review online slots and UK casinos, emphasizing practical information over marketing language and concrete figures over vague claims. Weaknesses are identified plainly, not downplayed.

Editorial team

All tests are conducted by a permanent editorial team with a combined 14+ years of iGaming industry experience. Reviews are bylined with verifiable author credentials. Freelance writers, unedited AI-generated content, and sponsored posts are excluded.

Casino testing process

Every casino recommended on love-show.org passes these verification steps:

  1. License verification. The stated license number is verified with the issuing regulator (Malta Gaming Authority, Curaçao eGaming, Anjouan Gaming Authority and others).
  2. Live account registration. Account creation including full KYC verification, with processing time documented.
  3. Deposit test. A minimum of £100 via at least two different payment methods.
  4. Gameplay test. At least 200 spins of Love Show at various stake levels.
  5. Withdrawal test. A minimum of three withdrawals at different amounts via different payment methods.
  6. Customer support test. Inquiries via live chat and email, with documented response time and quality.

A casino is only listed after successfully completing all steps. Listings are reviewed at least twice yearly and adjusted or removed as needed.

Rating system

Casino and game ratings follow a structured 47-point audit converted to an overall score using this weighting:

  • Payout speed: 25 percent
  • License transparency: 20 percent
  • Bonus fairness (wagering terms, game weighting, max-bet rules): 20 percent
  • Customer service: 15 percent
  • Game selection: 10 percent
  • Mobile and usability: 10 percent

The resulting score from 0-100 is converted to a 5-star scale. Operators with scores below 70 points are not recommended.

Affiliate transparency

Some of our revenue comes from affiliate commissions. When a user clicks a recommendation link and deposits with the operator, we receive a one-time or revenue-share payment. This payment does not influence whether a casino is recommended or its ranking order.

  • Casinos do not pay for a listing or favorable placement.
  • Rankings are determined solely by the 47-point audit.
  • Operators with higher commission rates receive no special treatment.
  • Affiliate relationships are disclosed in the footer and inline where relevant.

Fact-checking

Numeric claims in our content are verified before publication:

  • RTP figures: from official developer documentation, cross-checked against iTech Labs or eCOGRA certifications.
  • Bonus terms: taken from each casino's T&Cs at publication. Since operators can change terms quickly, we recommend verifying before any deposit.
  • License data: verified with the issuing regulator.

Corrections and updates

If any claim is found to be inaccurate, we correct the article promptly. Material content changes are logged with an update note at the bottom. Factual errors are corrected, never silently removed. Editorial feedback can be sent anytime to: [email protected].

Responsible gaming stance

Gambling is entertainment, not a money-making opportunity. This principle guides our content: we avoid 'get rich' messaging, highlight addiction risks, and link to support services in every article and footer. For help: National Gambling Helpline 0808 8020 133 (free and confidential).

What we don't do

  • No 'guaranteed strategies' that ignore mathematical expectation.
  • No promotion of unlicensed casinos or 'predictor' apps.
  • No promo codes we've verified don't work.
  • No paid content without clear disclosure.
  • No reviews without conducting the actual test.

Methodology updates

These guidelines are reviewed annually and updated for market changes, regulatory shifts, and methodological improvements. The current version is always available on this page.

Updated: April 2026